The Merovingi Fashion Awards;
Formally known as The Merovingi Clothing Fair, is an annual event celebrating fashion designers in the virtual world of Second Life.

The 2007 show was a big success, but we also received some important requests from our visitors and contestants. One suggestion was to allow more people to participate, so this year we have changed the rules. We let the Second Life residents nominate their favorite fashion labels under five categories.

The top 5 nominees in each category will be subsequently invited to participate in the week of the showcase.

The showcase SIMs are open to the public from April 20 to 25, 2008. Here we will be offering visitors the chance to go around and take a closer look at the nominees’ work before submitting their vote.

This year we also have added prizes for residents who nominate and vote. There are 10 iPod Nanos to be raffled among those who nominate and vote. But wait! there is more! To help our selected charities with well needed funds, the Merovingi Group has donated 5 brand new iPods. By donating 100L$ or more you automatically enter the drawing!

Last year’s first prize was one year of free land and 25,000 L$ in cash; this year, we will be handing out a brand new Apple iMac 20" computer to each category winners and much more!

On the final day, we will be having a live show, which will be broadcasted, also live, on the internet by our friends at Second Life Cable Network (SLCN.tv). This gala event will host performances by real live artists, and also announce the winners.

The seats are limited and proceeds from the ticket prices go directly to a charitable organization! This will be a night where you will have the chance to mingle with some of Second Life’s biggest fashion designers, fellow fashion lovers, but most importantly, you finally get to wear that fantastic dress you always wanted.

Tickets can be purchased from April 20th in the MFA Theatre.

This year we have seven awards to hand out! Five of them, you, a Second Life resident gets to pick!


Award 2008 Best New Designer
For a new design label, showing exceptional sense and skills in fashion, and with potential to grow.

Candidates will be nominated by Second Life Residents

The winner is presented with a check for L$ 25,000 and a brand new Apple iMac 20" computer!

Award 2008 Best Furry Brand
For outstanding work creating clothing and accessories for the growing Furry community.

Candidates will be nominated by Second Life Residents

The winner is presented with a check for L$ 15,000 and a brand new Apple iMac 20" computer!

Award 2008 Best Goth Brand
For all dark souls out there, this is the award for best Goth brand in Second Life.

Candidates will be nominated by Second Life Residents

The winner is presented with a check for L$ 15,000 and a brand new Apple iMac 20" computer!

Award 2008 Best Male Brand
For all the men out there and for all the grateful partners who have to live with them.

Candidates will be nominated by Second Life Residents

The winner is presented with a check for L$ 15,000 and a brand new Apple iMac 20" computer!

Award 2008 Best Female Brand
No fashion show can be complete without the best designs created for all the fashion-loving women.

Candidates will be nominated by Second Life Residents

The winner is presented with a check for L$ 15,000 and a brand new Apple iMac 20" computer!

MFA Jurys Special Award
For breaking trends and thinking outside the box, this prize is awarded by the Merovingi Group.

The winner is presented with a brand new iPod Nano (RED) and a Jerry Statue.

SpaceJunkys "Killer Coat" Award
This award is handed out by the SpaceJunkys!

›› MFA 2008 Rules (opens in new window)
Please read the rules for participating in this years show and how to nominate/vote.

›› MFA 2008 Showcase Grounds Gallery
Interested to see how things will look? Visit our online gallery and find out!

›› The MFA 2008 Awards Gala Event
Performances by live artists, awards ceremonies and much more, all under one roof.

›› MFA 2007 Gallery